A target audience is the specific group of people most likely to buy your product or service. They are the people who should see your ads, blog posts, and social media videos. When you try to sell to everyone, you please no one and waste your marketing money. Finding your target audience helps you speak directly to the people who actually want to listen. Target Audience vs. Target Market Many people mix these two terms up, but they are different:
Target Market: This is the big group of people who could use your product. For example, a shoe brand’s target market is anyone who wears shoes.
Target Audience: This is a smaller, specific group inside that big market. For that same shoe brand, a target audience for a specific campaign might be marathon runners aged 20 to 40. Four Ways to Group Your Audience
To find your audience, you group people by shared traits. Marketers split these traits into four main buckets: Target audience – NIQ
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