A focus keyword (or focus keyphrase) is the primary search term you want a specific web page to rank for in search engines. It serves as the thematic anchor for your content, ensuring that when users type that exact phrase into Google, they find your page.
Popular WordPress plugins like Yoast SEO and Rank Math use this input field to analyze your writing and grade how well your text is optimized for that specific search term. Strategic Placement Rules
To properly optimize your page, the focus keyword must be placed naturally in several high-priority structural areas: How to choose the right focus keyword + examples – Yoast
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