A target audience is the specific group of consumers most likely to want your product or service, and therefore, the group of people who should see your advertising campaigns. Defining this group allows companies to tailor their messages, design better products, and maximize their return on investment (ROI) by avoiding wasted resources on irrelevant consumers. Core Components of a Target Audience
Marketers group and identify their audience using several multi-layered characteristics: How to Find Your Target Audience – Marketing Evolution
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